The Ross family has recently opened a new furniture store, Furniture Finds, which offers heavily discounted furniture bought through factory closeouts and special buys.
Adam Ross, who is the general manager of both Ross Furniture and Furniture Finds, said the new 25,000 square-foot showroom on Kingshighway, previously occupied by Slumberland Furniture, will allow them to reach customers who weren’t coming to their Jackson location.
“Our everyday customers are still going to want to go to Ross Furniture,” Adam said. “This is for the customer we were missing.”
The new store is targeted to those who are just starting out or are trying to fill an infrequently used space in a home. Being in a college town, Adam said it would be perfect for students trying to fill their first apartment with cheap, but quality, furniture.
“We aren’t going to tell you that a $398 sofa is going to last you 10 years, but if you want something that will last you four or five years and it’s a cheap sofa, this is where to come,” Adam said.
Furniture Finds carries sofas, dining room sets, reclining furniture, bedroom furniture and mattresses. The sofas range from $400 to $800, while mattresses run from $200 to $1,500.
Owner Eddie Ross said that while Ross Furniture has always been price conscious, Furniture Finds is able to have lower prices by only buying discounted furniture and cutting down on services provides. The new store is only open Friday through Sunday and will not offer free delivery or special orders.
Adam said he had been thinking about opening a discount furniture store for a long time, saying factories have called them in the past to take overstocked furniture. While they were great deals, limited space at Ross Furniture meant they could usually not buy the discounted furniture.
“It always sounded like a good idea to me, but we had to get everything straightened out at the Jackson [Ross Furniture] store,” Eddie Ross said. “Now we are ready to roll and it’s going really well. We are very pleased so far.”
Store Manager Dakota Long said the store has already gotten a strong response since they soft opened on April 5. “We’ve had a lot more traffic that I thought we would right off the bat,” Long said.
He added that because they are only buying furniture they get at a discount, what customers see one day will be gone the next.
“This is the way stuff is going,” Adam added. “People here think they have to go to St. Louis to buy cheep closeout stuff, but we have the same prices or less on most of the stuff that you are going to find in St. Louis. So there is no reason to travel – we have it here now.”