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New website coming to promote tourism in Jackson

The Jackson Chamber of Commerce is working to develop a tourism website. A report was presented to the Jackson Mayor and Board of Aldermen during study session Feb. 5.

Red Letter Communications is creating the website. To begin the process, the company asked the questions, “There are 32 cities and towns named ‘Jackson’ in the United States. What makes Jackson, Missouri stand out? Why should someone visit and spend their time and money at its businesses?”

The objective of this new website is to create a user-friendly online platform that:
• Showcases Jackson’s wide range of events and attractions.
• Provides a gateway for travelers seeking authentic experiences.
• Serves as a source of pride for Jackson residents.

Existing audiences include spill-over from larger events that happen in Cape, sports tournaments and people who visit family and friends who live in Jackson.

Some potential new audiences include people who take day trips, including outdoor adventurers, socializers and people interested in culture and history. Interstate travelers include families on road trips and people on business trips. The goal is to encourage these people to stop in Jackson.

Although there is no deadline set for going live with the new website, Brian Gerau, president and CEO of the Jackson Area Chamber of Commerce, said “We’re really excited to roll this out. We’re working hard to roll this out as soon as possible.”

In other action

• Annual budget amended: The aldermen amended the 2023 City of Jackson annual budget because some funds exceeded their 2023 appropriations.

These included:
~ An unbudgeted transfer of funds to capital projects construction for Fire Station No. 1 renovations.
~ Payment of some 2022 budgeted items were delayed until 2023.
~ Cost overrun for leak detection equipment.
~ Unbudgeted upgrade to sewer camera.
~ New park programs created additional expenses,
~ Additional tax revenue was generated and transferred to the municipal band.

• 2024 budget amended: The 2024 budget was amended to show the correct end-of-year balance for 2023.

• Water plant: The aldermen approved a $7,800 increase in expenditures to Horner & Shifrin, Inc., of St. Louis, for engineering work on the water plant. The roof on the drawings was shown to be a concrete deck and plans were made to attach interior walls to a concrete deck. But upon drilling into the roof, it was found be of a different material, and new plans have to be made.

• South Hope Street water main: The $36,784.64 bid from Schulte Supply, Inc., of St. Peters was accepted and the purchase of materials for the South Hope Street Water Main Relocation Project was authorized.

• Mutual aid: A mutual aid agreement was approved with the Missouri Public Utility Alliance.

• Brookside Park roofing replacement project: The aldermen accepted a bid from Todt Roofing & Construction, Inc., of Cape Girardeau, in the amount of $8,800 for the Brookside Park Roofing Replacement Project. A contract was authorized.

• Stroder’s Industrial Park Subdivision: The aldermen approved the final plat of Stroder’s Industrial Park Subdivision as submitted by Trussworks Realty Missouri, LLC.

• Storm sewer permit: During study session, George Harris gave an annual update on the Municipal Separate Storm Sewer System (MS4) Permit.

• Georgia and East Adams: During study session, the aldermen discussed the traffic situation at the intersection of Georgia Street and East Adams Street. There have been 13 accidents in five years, resulting in one injury.

• Purchasing procedures: The City has a different purchase procedure for items costing less than $10,000 than for items costing more than $10,000. With the cost of everything going up, the aldermen considered moving the threshold from $10,000 to $20,000.

• Scrivener’s error: The aldermen discussed a scrivener’s error in Chapter 65 (Zoning) of the Code of Ordinances that regulates the height of towers and steeples in churches.

• City’s financial software: The Board discussed the need for an upgrade of the City’s financial software. The new software will allow customers of the city to do a lot more online.

• City Hall maintenance: During study session, the aldermen discussed a services proposal for City Hall maintenance.

• Archeological Cultural Resources Survey: The City has requested proposals for someone to do a cultural resource study, but has received only one proposal so far.

• Grant for a horizontal baler: The City of Jackson has been awarded a grant through the Missouri Solid Waste Management District for a new horizontal baler at the Recycling Center. The District will pay $47,837.95 toward the cost of a new baler, which will cost approximately $100,000.

Gregory Dullum has worked for The Cash-Book Journal for more than 25 years. Prior to becoming the editor in May 2017, he was production manager, circulation manager and reporter. Before moving to Cape Girardeau in 1988, he was editor of the Saint Louis Park Sailor, a weekly community newspaper in suburban Minneapolis, MN. A native of Minnesota, he returned there after graduating with distinction in 1978 from Ambassador College in Pasadena, CA, with a degree in mass communications. His wife, Marie, whom he met in college, is a native of Zalma, a small town in southeast Missouri. They have two grown daughters and five grandchildren. Gregory may be reached at cashbook@mvp.net.

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